Formally promoted Thematic Tourist Road "Pelješac - wine empire"

 After prefect Nikola Dobroslavić officially declared the road on March 18, today in Mali Ston it is formally promoted to the first thematic tourist road in Dubrovnik- Neretva '' Pelješac - wine empire.''

Today it counts more than 100 participants - the winery , wine tasting , farm houses , shellfish , manufacturers of authentic souvenirs , significant examples of cultural heritage ,different kind of manifestations and offers such as cycling , hiking and other trails and restaurants as well as associate members . The road is open for new members, who will modify their places for guests in the coming period. On this project, Dubrovnik- Neretva County and the Regional Development Agency DUNEA, have worked hard for a year.

Prefect Nikola Dobroslavić emphasized the importance of our rural areas and the need for its valorization in terms of tourism, as well as the need for unified performance that creates a new product that will compete with touristic offer in the region.

- Let successfully navigates the road, I wish her good wind and good glass of wine - said the Prefect.

Melanie Milić, DUNEA general manager, explained what Agency did for for the preparation and establishment of the Road, Ivo Mujo, as chairman of the Commission for its establishment, stressed the importance of further joint work of the members, while the director of Tourist Board Ston, Fani Slade, presented the work program for the next period.

The initiative in front of the governing body, as well as the member of the Road Pelješac, took Jozo Rabušić and welcomed the guests. Director of the Tourist Board DNŽ, Vladimir Bakić this formation of the road called a new model of destination management in our region , and Stanko Ljubić , ahead of Professional Association of Travel Agencies CCE - Dubrovnik County Chamber stressed that the agency will recognized this activity as a new tourism product .

Promotion has gathered many participants of the Road, which occasionally took promotional materials (brochures, promotional stands and labels for objects), for which the funds were provided through EU funds and other projects carried out by DUNEA . European money financed the brown signs for each of the objects of the road, as well as a large information boards and web site as well (www.rural - Dubrovnik - neretva.hr), which will eventually cover the entire rural tourism offer of our County . Ultimately it is planned seven thematic tourist road, and after Pelješac, Neretva is next.